At D. Mike’s, we believe every guest interaction is an opportunity to create a lasting impression. To ensure our team consistently delivers high-quality food, service, and atmosphere, we’ve launched a secret shopper program. This initiative allows us to evaluate real guest experiences through the lens of objective, anonymous feedback. Your observations help us grow, train more effectively, and refine the details that set us apart.
How It Works:
Selected participants will be provided a $50 gift card via text to dine at D. Mike’s as typical guests, observing and documenting their experience from entry to exit. After the visit, shoppers will complete a Secret Shopper Survey form that measures various touchpoints of the guest journey—including cleanliness, service, hospitality, food quality, and overall experience.
Discount Details:
As a thank you for your participation, you will receive a 25% off coupon valid on your entire bill, including food and drinks. Standard tax and gratuity still apply and should be calculated on the full, pre-discount total. This offer is valid only for the visit tied to your completed secret shopper report.
Expectations:
Please remain discreet—staff should not know they are being evaluated.
Follow standard dining procedures: check in, dine, pay, and tip as you normally would.
Keep your receipt for future reference.
Be fair and objective in your assessments.
Complete the provided Secret Shopper Survey within 24 hours of your visit.
Your discount is valid only when the survey is submitted fully and honestly.
Survey Format:
You’ll be asked to rate your experience using a combination of:
1 to 10 rating scales
Yes/No responses
Short answer comments
An open-ended reflection on one standout element (positive or negative)
Topics you will evaluate include:
Host and server hospitality
Menu and specials knowledge
Speed and accuracy of service
Cleanliness and atmosphere
Food quality, temperature, and presentation
Drink service and upselling techniques
Overall impression and likelihood to return
Why It Matters:
Your honest and thorough input provides our leadership team with a critical view from the guest’s perspective. Every piece of feedback—big or small—plays a role in maintaining the high standards that define D. Mike’s.
Thank you for being a key part of our pursuit of excellence. Let’s raise the bar, one guest at a time.